Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
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Joe Boland
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Just as in the emergency appeal letter, this letter thanked donors, described the need, included underlined text and was again signed by Brengle. Also, there was a postscript that read: “Opportunities like this don’t come along very often, so please act now. Your gift must be received by June 30 for it to be doubled.” The last line was underlined, emphasizing the deadline and urgency for the matching-gift offer.
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Joe Boland
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