Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
The reply slip also highlighted the matching gift, providing the option for donors to double their gifts, then providing an ask string that showed, for example, that a $50 gift would become a $100 gift. There was also a “Matching Gift Deadline: 6/30/12” reminder, as well as a premium offer of a 2012 CGF decal with a gift of $100 or more. And there was a “Please consider including the Coast Guard Foundation in your estate plans” note on the BRE.
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