Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
Two weeks later, a follow-up mailer was sent, again with a teaser segment and a no-teaser segment. The teaser on the follow-up outer read, “There’s still time to double your gift! Matching Gift deadline extended.”
The contents this time included just one page, with type on the front and back, along with the same BRE. The six-paragraph letter was simple and straight to the point: “I wrote you recently about our Matching Gift Challenge, where your gift will be matched — dollar for dollar — up to $20,000 to support our Fallen Heroes Scholarship Fund.
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