Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
After plenty of deliberation, KHP and Stephen Thomas developed the idea to “Buy a Kid Some Time.” The concept was to highlight how donations help support the organization by paying hotline staffers to be on hand to take calls, hence buying a kid some time to talk, to chat and to have a chance at a happy holiday.
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