Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
Going above and beyond
This matching-gift campaign was a guinea pig for CGF, seeing if such an offer would boost results in a historically tough fundraising window. As it turns out, it did — big time. This campaign brought in $64,654 from donors with a 7.5 percent
response rate, beating 2011’s Fallen Heroes campaign response rate by 84 percent.
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