Strike a Match

“People like the idea that their money is going to be used as efficiently as possible,” Laudano says. “… A match allows their $25 to be $50; it resonates well. It got them energized that their money was generating more for the cause.”

And as an unexpected bonus, the donor who provided the matching gift was so delighted with the success of the campaign that he decided to match the entire $64,654 — not just the initial $20,000. Thus, the campaign brought in $129,308 overall.