Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
“The interesting thing about this match is that it also resonated really well with the donor,” Laudano says. “When the organization went back to the donor to let him know that the appeal with his matching-gift offer raised more than $60,000, he was so excited that he said he wanted to do something to support every donor, to match all their gifts.
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