Strike a Match

“It was such a win-win-win on every side,” he adds. “There were a couple lessons learned: 1. You can take a match and make it work really well in the strongest mail-cycle months, and you can do it in the weakest time and raise the bar that way too. 2. You can take a donor who is already a great supporter of the organization at a very significant level and energize that donor to give even more when he realizes his contribution is making a big difference and being used effectively.”