Strike a Match

“The holidays and Christmas should be a happy time, but lots of kids are in a lot of trouble and need Kids Help Phone more than ever. We strongly believed if we told that story it’d be something that would resonate with parents, teachers, grandparents and that people would be thrilled to help Kids Help Phone help any kid in need anytime. They’re not far removed — it could be their child, their niece or nephew, their grandchild, their student. That was the big idea of the campaign.”