Strike a Match(ing Gift)!

FS: Well, you know, it really is like manna from heaven when a donor is so in love with your organization or campaign that he, or she or it (because matching gifts often come from corporations) agrees to let your organization use his, her or its donation to challenge other people to give. As a matter of fact, a match in a direct-response vehicle can boost revenue by 30 percent over not having one. But if you have a matching gift and don't promote it in the right way, you'll wind up leaving thousands or hundreds of thousands of dollars on the table.