Strike a Match(ing Gift)!

FS: That's a tough one — and one that might be a bit of a controversial topic among fundraisers. If you don't meet the match, the original donor might still give the original gift, but she might NOT and she's certainly under no obligation to do so. Would the increased number of smaller gifts make up for that shortfall? That's something you need to weigh when you're trying to determine who to approach for a major gift for a challenge campaign and how high to set the goal.