Strong Branding Brings It Together

This mailing from The Jerusalem Foundation struck me for its great branding and poignant use of photographs, which come together to give the mailing's elements a very high-touch feel.

The mailing is simple, yet consistent in its branding, employing a forest green and purple color scheme that is initiated on the outer envelope and carried throughout the other elements, namely the 3.5-inch-by-8.5-inch four-color, glossy brochure. The background of the eight-panel brochure alternates between forest green and purple, accentuating the text and four-color photographs of the people the foundation serves. The brochure is beautifully laid out, with text that complements and draws attention to beautiful photographs, and vice versa. This interplay between branding, text and images in the brochure displays the programs the foundation offers and connects these programs to actual faces, all on the foundation's branded color scheme.