StrongMail Acquires Social Media Marketing Leader PopularMedia

"There's no disputing the power of social networks to influence consumer behavior, and StrongMail's acquisition of PopularMedia puts the marketer in a powerful position to fully leverage the potential of social media in a way that is both measureable and fully integrated with their email marketing programs," said Sam Cece, CEO of StrongMail Systems. "By enabling marketers to create viral campaigns that they can monitor and optimize based on response rates, StrongMail is going way beyond the simple 'share to social' functionality that is offered today by most email service providers."