StrongMail Acquires Social Media Marketing Leader PopularMedia

PopularMedia's social media marketing platform now serves as the foundation for the "Social Programs" component of StrongMail's social media framework announced earlier this month. StrongMail's Social Programs offering enables direct marketers to create powerful direct-response programs that leverage social media as the next generation of forward-to-a-friend. StrongMail is also leveraging PopularMedia's "Social Notes" functionality, which provides marketers with the ability to easily share email or website content with the most popular social networks.