Structuring Staff for Online Success
Structure is important to online success, as it influences:
- which department is responsible for making decisions about your organization's online strategy, Web site content and online objectives;
- whether you have an online plan, and how often you revisit it;
- how effective your organization is at handling the challenges it will face communicating, planning and making decisions;
- how well your organization sets goals for its online initiatives, and whether you hold your staff accountable for reaching them;
- how you hire, train, share knowledge with and provide career paths for your interactive team; and
- your speed and agility.
Hauf gave an overview of the three most common organizational structures:
- centralized, where everyone who works on online programs is consolidated into a single department;
- decentralized, where everyone who works on online programs is spread across different departments; and
- hybrid, where those who work on online programs are mostly consolidated into a single department, but there are also others outside the department.
Not having a plan is planning to fail, Hauf said.
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