Structuring Staff for Online Success

"The reality for most nonprofits today is having to make do with less," he said. "[Getting] the maximum results from the resources you have requires having a plan and sticking to it."

Structure also affects performance, as it can drive the behavior of the individuals helping you with online.

SPCA of Wake County has an annual budget of $2.1 million, a staff of 39 employees — 30 of whom staff two animal shelters and nine of whom work in the organization's administrative office — and its main source of funding is individual donors. It has a hybrid staffing structure that grew organically. Lamb detailed the organization's experiences with restructuring and shared the following advice for other small nonprofits when it comes to online staffing: