Structuring Staff for Online Success
- Look at the staff resources you already have.
- Don't let the multitude of tools available intimidate you.
- Leave room in your plan to be inspired.
Lamb outlined these steps organizations can take to better organize their staffs for online success:
- calculating average hours spent monthly on your online presence;
- identifying key gaps in skills that you will need to fill;
- determining which organizational structure you fall into: decentralized, centralized or hybrid;
- developing an online plan that includes goal setting and clearly defines ownership and accountability for each metric;
- knowing the "blind spots" of your existing structure and overcompensating in the typical areas of weakness;
- outlining professional development priorities and career path alternatives for your staff; and
- re-evaluating your online team's structure, and looking for ways to concentrate your online staff into more of a hybrid or centralized structure.
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