Study Calls for Greater Flow of Information in Philanthropic Sector

"As the information gap starts to close, nonprofits need to be ready to answer more questions about how they are doing, welcome these inquiries and have a system for responding," the study advises.

It also offers suggestions for ways individuals, foundations and intermediaries can help create transparency and greater flow of information in philanthropy — for example, suggesting individual donors adopt more of an investment mindset, and seek and demand performance and impact information.