Study: Company Blogs Lead Social Media Options

Companies that spent more than half their marketing budgets on inbound methods averaged per-lead costs of $84 compared to $220 for those that allotted more than half of their budgets on outbound initiatives.

Small businesses have been especially aggressive in adopting inbound techniques, which emphasize permission-based marketing, according to HubSpot. Companies with less than 50 employees earmarked more than three times as much of spending on blogging and social media than larger ones, and 36% more on SEO.