Study Details Nonprofit E-mail, Fundraising and Advocacy Results, Shares Advice

In the 2009 eNonprofit Benchmarks Study, M+R Strategic Services and the Nonprofit Technology Network, analyze online messaging, fundraising and advocacy metrics for nonprofits.

The third of its kind (previous studies were published in 2006 and 2008), the study covers data collected from 32 nonprofit organizations, presenting a four-year landscape of nonprofit e-mail, fundraising and advocacy results. Among the findings: E-mail alerts sent to previous action-takers on a given issue received response rates three times higher than those sent to the full file; for most organizations, almost a third of all online actions are taken by the most active subscribers (just seven percent of the list); and fundraising e-mails sent to previous donors received response rates more than three times as high as those sent to nondonors.