Study Details Nonprofit E-mail, Fundraising and Advocacy Results, Shares Advice

The report shares a few case studies of organizations that have had successful online campaigns. One of them details a fundraising effort by Oxfam America, whose first end-of-year fundraising appeal in 2008 generated only 50 percent of the previous year's revenue. With just 45 days remaining in the year to make up the difference, Oxfam was able to increase end-of-year giving by nearly $200,000 over 2007, bringing in more than 3,500 more donations. Passive giving to the end-of-year campaign exceeded $450,000, and the organization raised $1.4 million more in passive giving through the main donation page.