Study Finds Internet is Favored Way for Major Donors to Engage With Nonprofits

The study, from on-demand constituent relationship management software and services provider Convio, integrated marketing and fundraising services provider Sea Change Strategies and full-service custom research firm Edge Research, began in the fall of 2007 and includes responses from more than 3,000 donors from 23 major nonprofit organizations. A variety of nonprofit sectors were represented, including: advocacy/public affairs, animal welfare, Christian ministries, environment, health, international relief and development, and public television.