Study Finds Internet is Favored Way for Major Donors to Engage With Nonprofits

Additional findings from the research include:
* 51 percent of those surveyed said they prefer giving online, and 46 percent said that five years from now they will be making a greater portion of their charitable gifts online.
* 40 percent of those surveyed said that most charity Web sites made them feel personally connected to their cause or mission.
* 74 percent of those surveyed said it was appropriate for the charity to send an e-mail reminding them to renew an annual gift.
* 74 percent of those surveyed said an e-mail from the charity about how their donation was spent and what happened as a result would make them more likely to give again.
* 65 percent of those surveyed said they always open and glance at e-mails from causes they support.