Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Nonprofit groups face a number of challenges in trying to reach donors electronically, Ms. Held and others said.
For one thing, they must have a team dedicated to fine-tuning and improving their Web site and another team for e-mail marketing, both of which are added expenses. Nonprofit solicitation materials often get caught in systems that trap spam and other unwanted e-mail. Other systems eliminate the compelling images that are so effective in direct mail.
0 Comments
View Comments
Stephanie Strom
Author's page
Related Content
Comments