Study Shows No Generation Gap in Giving

“A lot of nonprofits think younger donors just don’t make big gifts, so they ask for small amounts,” he says in the release, noting that Millennials tend to value the dollar differently than older donors do.

“Young people are willing to give larger amounts, but they won’t if they’re under-asked,” he adds. “A lot of Millennials can easily give $100, but in our experience, organizations are only asking them for $25 or $50 gifts.”