Focus On: Data Mining: Hope is Not A Strategy
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Donor and member attrition is an eternal challenge in fundraising. But in the past three years, the problem has magnified to the point that it’s causing hardships for some of even the largest nonprofit organizations.
It didn’t take long for development directors and direct mail fundraisers to realize they were facing a crisis, yet very few had the knowledge, tools and applications to make difficult strategic decisions that were in the best interest of their organizations. Many rushed to implement strategies, only to find they raced to the wrong place; others decided to wait and hope things would return to normal.
- Companies:
- Merkle|Domain
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Greg Fox is vice president of nonprofit vertical strategy at Merkle. He joined the company in 2000 to establish a data-driven, strategic fundraising agency group. Fox is a 30-year veteran of direct response fundraising, with expertise in developing innovative fundraising marketing strategies and solutions. He has helped raise hundreds of millions of dollars for many of the largest and most respected fundraising brands in America, and while he has broad-based fundraising experience, he is highly regarded as a leader in the national health-charity sector. Prior to joining Merkle, Fox was a founding partner in TheraCom, a leading provider of full-service specialty pharmacy solutions and marketing strategies that served the healthcare and charitable industries. He also served as vice president of direct response fundraising at the National Cystic Fibrosis Foundation, where he started his career and created the organization’s first national direct response program. Fox is an industry thought-leader, frequent speaker at industry conferences and an active participant in the DMA nonprofit federation. He graduated from Virginia Commonwealth University in Richmond, Va.