Viral Marketing and the Basics
Success with the former depends greatly on mastery of the latter.
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The Web 2.0 phenomenon has empowered organizations to more easily employ viral-marketing tactics. Constituents can forward messages, advocate and become virtual marketers on behalf of their favorite organizations. But sometimes we can get caught up in the technology frenzy and lose sight of the basics. Below are some best practices to keep in mind when using viral marketing as a fundraising tactic.
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- Companies:
- Kintera Inc.
Darryl Gordon
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