Viral Marketing and the Basics

3. Make it easy to understand and share.
Your messages must be clear, concise and to the point. And remember, sharing the message should be just a click away. Gadgets and forward-to-a-friend buttons are two ways a nonprofit can enable supporters to quickly and easily share its messages.

4. Grow your database the nice way.
Just because an individual was referred by a friend doesn’t mean he or she has opted in to the database. Organizations that use viral marketing also should continue to use standard opt-in/opt-out practices and comply with applicable laws. Just because someone decided friends or co-workers would be interested in a nonprofit’s message or mission doesn’t mean they actually are. Adding a quick disclaimer that assures supporters that their information isn’t automatically added to some marketing list is a good practice that nonprofits should remember to use. This helps eliminate any hesitation a constituent may have.