Viral Marketing and the Basics

Viral marketing is a favorite of marketers and fundraisers because it’s effective and inexpensive. Viral marketing is even more prevalent in today’s Web-driven world, and Web 2.0 capabilities have caused the number of viral marketers to skyrocket.

With so many tools available to enable constituents to become fundraisers, it’s important to remember the basics. Personalized communications; encouragement or incentives; simple messages that are easy to share; good privacy practices; and utilizing constituents’ connections are the five basic things to remember when fundraising the viral way.