Take a Deep Breath

Whether you’re raising funds for an arts organization, a school or a medical center, an international humanitarian group or environmental cause, you’re doing something significant. Your work is making the world a better place.

I was listening to a client as she described the practical results of a recent direct-mail fundraising campaign. She was glowing as she rattled off a set of figures — number of people helped, number of bags of groceries provided, etc. She understood the relationship between her fundraising efforts and the end results.