Take a Deep Breath

Over the next few weeks you can fine-tune your fall campaigns. The September-to-December period is by far the best fundraising season for nearly all nonprofit organizations, for new-donor acquisition and for housefile renewal efforts.

Plan an abundant mix of communication efforts for this important period — personal visits with your most valuable donors; telephone calls to those you can’t visit (and mid-level donors); an array of appeal packages and online campaigns; targeted acquisition efforts that maximize multi-names; and
a series of reporting and affirmation touches such as personalized newsletters.