Take a Deep Breath

Above all, your organization’s entire communications plan for the September-to-December period should be integrated for maximum impact. Start talking to your colleagues now; in a month it’ll be too late. Make certain your fundraising, PR, marketing and major-donor efforts are speaking with one voice.

Tim Burgess is co-founder and senior strategist at Merkle|Domain. Contact: tim.burgess@merkledomain.com.