Brandraising: Blogging for Dollars
Earlier this year, I participated on a panel about blogging for nonprofits at the Ad Council. The room was full of nonprofit people trying to understand what blogging is, if their organizations should be doing it and how it's done. To prepare for the talk, the Big Duck staff and I reviewed dozens of sites hoping to find out how organizations use blogging to enhance their programs, advocacy and fundraising communications. We reached out to nonprofits via Twitter, Facebook, e-mail and, oh yeah, conversation. We looked at who is blogging in organizations of all sizes, how the blogs relate to their primary Web sites, who is commenting, and who is doing something fresh or unexpected.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
