Brandraising: Blogging for Dollars
Sure, blogs are great for communicating, but why not build in some giving opportunities while you’re at it?
Our scan of the nonprofit blogosphere revealed that:
● Most nonprofits that blog write in a fairly dry, often jargony way.
● The blogger often is the executive director or CEO.
● Comments on these blogs often are from other professionals who work in the field.
● The content is almost entirely about programs or advocacy; few organizations seem to consider the blog a fundraising opportunity, too.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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