Brandraising: Blogging for Dollars
Sure, blogs are great for communicating, but why not build in some giving opportunities while you’re at it?
Lots of love here
During our search for compelling blogs, Holly Ross, executive director of the Nonprofit Technology Network, pointed out what turned out to be the most interesting discovery, Cross Blog (redcrosspdx.blogspot.com). The Cross Blog is produced by the American Red Cross Oregon Trail Chapter and bills itself as "Disaster Proof, Fire Safe and Updated Daily." There's a lot to love about this blog — and many
lessons for nonprofits of all sizes.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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