Brandraising: Blogging for Dollars
But before we dive in to why the Cross Blog is so fabulous, there are a few things I should point out. First, this isn't the Red Cross' primary blog. In fact, the American Red Cross also does a nice job with its primary blog site (redcrosschat.org), which includes posts created by, for or about the American Red Cross. As a fundraiser, I particularly love the big, red "donate now" button that's easy to spot, and how easy it is to access information in whatever way I prefer (by issue, by media type, etc.).
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
