Brandraising: Blogging for Dollars
Sure, blogs are great for communicating, but why not build in some giving opportunities while you’re at it?
Now, back to the Cross Blog. It's hard to imagine that you could make topics like disaster relief or blood donations funny, but these wacky Oregonians can. The entry "Get Your Doughnut Fix, Boost Your Blood Sugar" starts with the local doughnut emporium and somehow inspires you to go and give blood. Or "Trapped Under Rubble? There's An App For That …" grabs your attention with humor in the headline, then delivers useful information along the way.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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