Brandraising: Blogging for Dollars
Sure, blogs are great for communicating, but why not build in some giving opportunities while you’re at it?
How often do fundraisers wish there was a way to make every donor feel important? To celebrate the grassroots advocate alongside the major donor? From a fundraising point of view, the beauty of blogging is that you can do both. Best of all, you don't have to be the big guys to do it. In fact, telling local stories through your local blog might be even more powerful, because it's personal.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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