Are You Turning Off Online Donors?

High donor attrition rates force nonprofits to constantly recruit new donors. According to the 2012 Fundraising Effectiveness Survey Report by the Association of Fundraising Professionals, the donor attrition rate is 58.5 percent. At the same time, fundraising economics have made online channels (Web, social, mobile) an important way to acquire and retain new donors across all demographic groups. So, most nonprofits are seeking ways to garner their share of the new funds moving online each year.