Are You Turning Off Online Donors?

Regardless of how you scored, organizations can significantly grow online giving by improving conversion rates. Step one is to establish a baseline by implementing some basic Web analytics. Consider enabling e-commerce tracking. Then perform regular A/B testing of the message and donation form, along with observing and responding to donor behavior. With the right tools, optimizing results can be done in fewer than 10 minutes a day. One small improvement each month really adds up, ultimately generating more revenue to fund the organization’s mission.