Next Generation of Canadian Giving Means Opportunity for Nonprofits
Inter-generational Survey Provides Insight into the Multichannel Preferences and Habits of Canadian Charitable Donors
Toronto, Canada (December 16, 2010) — A research study into the charitable giving habits and attitudes of Canadians — the first of its kind for the Canadian market — reveals how donors of different generations learn about nonprofit organizations, their preferred channels for engagement, the most appropriate channels for fundraising, and who and what influences their giving decisions.
- Companies:
- Convio Inc.
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