Next Generation of Canadian Giving Means Opportunity for Nonprofits
Inter-generational Survey Provides Insight into the Multichannel Preferences and Habits of Canadian Charitable Donors
According to the findings, Canadian donors continue to increase their giving, and expect fundraisers to connect with them using a variety of channels, including mainstream media, email, mail, phone, and social networks.
Differences between Canadian and United States Donors
Because the study was based on a similar study into the habits and preferences of United States donors, the study also provides insight into the differences between Canadian donors and their American counterparts in areas such as monthly giving programs and mobile giving. Key differences between Canadian and US donors include:
- Companies:
- Convio Inc.
Related Content
Comments
