Next Generation of Canadian Giving Means Opportunity for Nonprofits
Inter-generational Survey Provides Insight into the Multichannel Preferences and Habits of Canadian Charitable Donors
- 25% of Canadian donors give as part of a monthly giving program versus 14% of US donors,
- On the whole, it is about twice as common for Canadian donors than US donors to say they support friends or family who are raising money for a charity,
- US donors are more likely to be giving through their mobile phones (8% for US donors vs. 3% for Canadian donors)
“In today’s multichannel environment fundraising professionals are challenged to know their donors and respond to their needs,” said Vinay Bhagat, founder and chief strategy officer for Convio. “Historically Canadian fundraisers have had to rely on US studies to understand their donors. With this study we better understand the Canadian donor and can offer strategic and tactical recommendations to address the changes fundraising professionals are facing.”
- Companies:
- Convio Inc.
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