Next Generation of Canadian Giving Means Opportunity for Nonprofits

Generational demographic profiles are:

• Gen Y (b. 1981 – 1991) 55% give
• Gen X (b. 1965 – 1980) 61% give
• Boomers (b. 1946 – 1964) 66% give
• Civics (b. 1945 or earlier) 73% give

Highlights of the full study are available at:
http://www.hjcnewmedia.com/nextgencanadiangiving/

About hjc

Hewitt & Johnston Consultants (hjc) specialize in integrated fundraising, brand building, and campaigning. Since 1992, we have expertly worked with non-profits to bring online and other channels together for successful acquisition, retention, reinstatement, and advocacy campaigning. hjc’s strategic consulting team brings together some of the most innovative thinkers in the non-profit sector. Our in-house production team of designers, programmers and copywriters can do it all — delivering complete programs to engage your organization’s core constituencies and advance your mission and mandate. For more information, please visit www.hjcnewmedia.com