Survey Says ... The Next 10 Years in Digital Fundraising
- 85 percent of respondents feel that social media's role in fundraising will increase.
- The majority of survey participants believe more than 30 percent of donations will come through digital channels 10 years from now.
- 80 percent of respondents feel the quantity of charities that people give to will increase or stay the same.
- The majority of nonprofit professionals think digital fundraising will at least triple its slice of the donation pie.
- 68 percent of respondents believe smartphones will have the biggest growth for digital fundraising.
- 32 percent of participants believe donors will prefer a new digital channel as yet unearthed in 10 years.
- Nonprofit professionals are looking forward to technology-enabled two-way conversations with supporters.
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