Survey Says: ’Tis the Season to Give Online
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Many people who make charitable donations this holiday season will do so with the click of a mouse. A recently released survey, conducted by JupiterResearch, shows that more than half of U.S. residents plan to donate to their favorite charities this holiday season via the Internet.
Convio, the Austin, Texas-based provider of on-demand CRM software and services for nonprofits that commissioned the survey, estimates U.S. online giving to reach more than $3 billion during the 2008 holiday season.
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Melissa Busch
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