Survey Says: ’Tis the Season to Give Online

That means nonprofits need to make sure their efforts to attract supporters via their Web sites and other electronic communication mediums are inspiring and engaging, and move people to donate.

More than half of online consumers say they plan to donate via the Internet this holiday season. Convio founder, chairman and Chief Strategy Officer Vinay Bhagat says that’s one important reason why nonprofits need to ensure 1) that their Web sites and other e-philanthropy efforts are up to par and meet consumer expectations; and 2) that their offline communications drive potential donors to online giving options. Not meeting these requirements, Bhagat says, could amount to an invitation for donors to give elsewhere.