Survey Says: ’Tis the Season to Give Online

When it comes to fundraising, Bhagat says, nonprofits must make clear why donors should give.

“Tell people where the money goes and how you are fulfilling your mission; feature other influencers who can tell your story for you — program recipients sharing how your organization changed their life have an impact; (and) don’t ask for more information from constituents than you need,” he says.