Survey Says: ’Tis the Season to Give Online

The survey also outlined U.S. consumers’ top holiday giving priorities.

Approximately 41 percent of those who plan to give will donate to human- and social-services organizations such as food banks and homeless shelters. Thirty-four percent of consumers will support faith-based organizations, followed closely by disease and health-service organizations with 33 percent. Consumers also cited animal-welfare organizations and disaster- and international-relief organizations as expected recipients, with 24 and 22 percent, respectively, according to the survey.