Survey Says: ’Tis the Season to Give Online

* a main ask;
* a stewardship/“season’s greetings” piece (think e-cards for Christmas, Hanukkah or other winter holidays); and
* a “last chance to give” message sent on Dec. 31.

3. Leverage the direct-mail messaging.
There’s no need to build an online message structure from scratch if you have a look and feel from direct mail you can use.